Posted by: Debra Andrews
Date: February 13, 2009

Our third featured study involves how small businesses can survive in 2009’s economy:
http://www.allbusiness.com/economy-economic-indicators/economic-conditions-recession/11723701-1.html

Some key points include:

• Striking a deal
• Getting creative about financing
• Reviewing your business plan
• Finding a new audience

To move forward, the study suggests:

• Start a new business. “Don’t get mired in the negativity circulating about the economy. Instead think about the entrepreneurs who bought assets cheap during the Depression and rose to become multimillionaires.”… “Start a business that buys cheap real estate assets, for instance. Or think about entering growing fields such as health care, or business consulting, which is on the rise as large corporations outsource functions they previously did in-house.”
• “Market your business aggressively to project a positive, successful image.”
• “Another strategy is to co-market with other local small businesses. Team up with companies offering complementary products or services to offer customers package deals.”
• “Some experts see a ray of hope coming in 2009 with President Barack Obama.”

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